McDonald’s Launches a US retail collaboration with BoxLunch
McDonald’s has officially launched a US retail collaboration with pop culture retailer BoxLunch. The line will feature an assortment of McDonald’s-inspired apparel, accessories and collectibles.
In addition, BoxLunch has pledged to donate a meal to a person in need for every $10 spent in-store or online through a partnership with Feeding America.
“As a brand serving tens of thousands of communities around the world, we’re always focused on living our purpose of feeding and fostering the communities we operate in,” said Jennifer DelVecchio, senior director of strategic alliances at McDonald’s, in a press release. “That’s why we’re especially proud to partner with BoxLunch and bring to life a new collection of apparel and accessories inspired by fan-favorite menu items and McDonald’s characters – connecting fandom for our iconic brand with BoxLunch’s food donations for those who need it most.