Start Licensing have advertised in Total Licensing and Total Brand Licensing because I believe the magazines offer us a cost effective way of reaching an international licensing audience. I believe the magazines take an in depth approach to licensing in editorial terms which we like and which I think means that our potential clients spend time reading the magazines which means our advertising gets noticed. I was particularly pleased with the front cover and feature we developed for our client Britvic in Total Brand Licensing. The Britvic licensees really noticed this and found it useful in their sales efforts. I am sure that Start Licensing will be using the Total Licensing magazines regularly in the future.