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Mascot for the Birmingham 2022 Commonwealth Games reveale as Perry

Mascot for the Birmingham 2022 Commonwealth Games reveale as Perry
The official mascot for the Birmingham 2022 Commonwealth Games is revealed today as Perry, a bull adorned with a patchwork of multi-coloured hexagons. 

Perry becomes the first mascot at any multi-sport Games who will be brought to life through augmented reality, giving people the opportunity to #PoseWithPerryusing their mobile phone camera, and via a special filter on Facebook and Instagram. Users can summon an animated, 3D version of Perry into their living rooms, pose for pictures with him, and can share their photos on social media.Perry is inspired by the design of ten-year-old Emma Lou, the winner of a national design competition that took place over the summer of 2020. The competition tasked children aged 5-15 with creating a mascot that reflects the identity, heritage and culture of Birmingham and the West Midlands.The winning design was combined with the findings of the first ever Virtual Mascot Summit in July 2020, hosted by Olympic heptathlon champion and President of Commonwealth Games England Denise Lewis OBE and TV Presenter Radzi Chinyanganya from Wolverhampton.The summit saw more than 50 children from across Birmingham and the West Midlands take part in tasks to develop the mascot’s characteristics, values and movements, helping to inspire Perry’s personality. Perry becomes an icon for the Birmingham 2022 Commonwealth Games, the biggest sports event to be held in the UK for a decade and will be seen by a global audience of more than one billion people. 

Nigel Huddleston, Minister for Sport and Tourism, said: “Perry will be the face of Birmingham 2022 for millions of people in the UK and around the world. It is fantastic to see him come to life in this way.” 

“Congratulations to Emma for coming up with this thoughtful and imaginative design, which is such a fitting reflection of everything we want Birmingham 2022 to stand for.”

Craig Cooper, Birmingham City Council’s Programme Director for Birmingham 2022, said: “Perry perfectly represents the energy, fun, heritage and bold ambition of Birmingham as a Proud Host City. The unveiling of the mascot is another major milestone on the road to the Games and I cannot wait to see the enthusiasm and joy he brings for people across the Commonwealth in the weeks and months to come. Congratulations to Emma for her design, which will become one of the enduring images associated with the Games.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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