CAA-GBG Partner with The Halal Guys
CAA-GBG, a leading global brand management platform, and The Halal Guys, the fast-casual Middle Eastern restaurant famous for pioneering American halal food, today announced they have established a long-term partnership. Under the agreement, CAA-GBG will leverage its unrivaled global network and creative capabilities to support The Halal Guys as it takes the tastes and experiences that customers love from its food carts and restaurants into specialty and grocery stores through high-quality food and packaged goods products.
“The Halal Guys has built a worldwide following and grown from a single location into a global brand with nearly one hundred restaurants and millions of fans,” said Noah Gelbart, Chief Revenue Officer of CAA-GBG. “We very much look forward to partnering with the brand to extend its reach to new consumers and strengthen its brand equity through strategic licensing and product extension initiatives focused on the specialty food and grocery space.”
Founded as a food cart on the corner of 53rd Street and 6th Avenue in New York City in 1990, The Halal Guys has grown to 94 locations worldwide, with hundreds more in development under its partnership with franchise developer Fransmart. The brand focuses on traditional halal food and offers platters, sandwiches, hummus, baba ganouj, falafel and baklava.
“Offering our fans around the world the chance to buy our products at their local grocery store is a major step in our strategic global growth plan,” said Ahmed Abouelenein, CEO of The Halal Guys. “We chose to partner with CAA-GBG because it is well known worldwide for its ability to help brands successfully expand into new segments, categories and markets. We couldn’t be more excited to work with the company as we take this next step in our brand’s growth and international expansion.”
CAA-GBG enables partners to connect with consumers in innovative ways that go beyond its core products and media, enabling them to strengthen customer brand loyalty, reach new audiences and unlock their full brand potential. The company specializes in building successful, long-term programs on behalf of its clients across the lifestyle, corporate, sports and gaming, character, and talent segments.