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Loteria Extends Licensing Program into Hair and Beauty with Suavecito Collaboration

Loteria Extends Licensing Program into Hair and Beauty with Suavecito Collaboration

Loteria, the iconic 100+ year old Mexican card game brand, continues to grow its licensing program with a new collection of hair and beauty products in partnership with popular brand, Suavecito.  Brokered by licensing agency, Pacific Swell Brands, this timely collaboration comes at a moment when cultural authenticity, diversity and celebration of cultures is as important as ever. 

Loteria, an important and popular cultural export from Mexico, has become a coveted property in fashion and pop culture throughout the world for its vibrant card characters, patterns and deep emotional connection to the Hispanic market as evidenced by its successful collaboration with Forever21 earlier this year among others. 

Suavecito, maker of the enormously popular hair pomade, has become known for their highly coveted and well-executed collaborations with iconic properties like Back to the Future, Felix the Cat, WWE and more.  With the new collaboration with Loteria, Suavecito celebrates Mexican culture and beautifully executes Loteria branding and art assets on a curated collection that includes hair pomade, eyeshadow palette, lipsticks, barber capes, and t-shirts. 

“We are very pleased with the execution and attention to detail of this collaboration,” said Luis Landin, CEO of Don Clemente, Inc.  “Suavecito is exemplary of the quality of licensing partners that we’ve always wanted to work with to extend our brand into the hair and beauty category, which is a completely new and exciting category for us.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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