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Live Nation and BeFUN Announce Collaboration with Mattel

Live Nation and BeFUN Announce Collaboration with Mattel

Live Nation, BeFUN, and Mattel, Inc. announce that Hot Wheels City Experience will be pulling into the B.E.C Arena in Central Manchester this August, making its European debut in an epic  interactive experience as it brings the legendary toy cars to life. Spanninga series of immersive stations and interactive activities, this event guarantees surprises for families and devoted collector fans alike, inviting them on a captivating journey fuelled by creativity, playfulness, nostalgia, and cutting-edge technology.

Opening its doors on 13th August 2024, the 6,000 square metre experience, will provide fans of all generations with the opportunity to step through a nostalgic and educational journey consisting of 10 exhilarating stations including a design centre, immersive museum, playground, gamer zone and Hot Wheels Lab.

Fans will be taken on an unforgettable journey through the colourful and exciting world of Hot Wheels, starting with an introductory video in the briefing room, taking a deep dive into the history and culture of the brand, and a fun trivia quiz! The next station features an immersive museum and expo where visitors can enjoy an exclusive glimpse into the best of the Hot Wheels collections including graphics with the history of Hot Wheels, classic arts of the brand, and the Hot Wheels legendary life-sized cars.

Alongside the fascinating museum and expo, visitors can immerse themselves in the Gamer Zone, tailored for console enthusiasts and gamers eager to show off their skills. Moving on to the Design Centre, the latest technology is used to introduce vibrant colour and graphic projection mapping onto virtual cars, and there are further stations to let the imagination run wild including a Digital “build your car” and painting workshop where kids and adults alike can freely create and have their work emailed to them or projected on the venue walls!

Lastly, the Hot Wheels Lab provides an area for fans to play with the most popular Hot Wheels toys including giant tracks and pre-built racecourses where the “Hot Wheels Challenge Accepted Championships” take place, alongside the opportunity to win some exciting prizes!

During a visit to Hot Wheels City Experience, guests are encouraged to capture their memorable day out with a series of extraordinary backdrops and photo opportunities with some of their favourite car models, alongside the opportunity to take home their very own personalised Hot Wheels driving licence, complete with an official branded lanyard, photo, and name.

Before heading home, guests are welcome to make a pit stop at the official merchandise store where they can browse an array of exclusive and unique merchandise featuring cars, tracks, clothes and much more!

Designed to delight, Hot Wheels City Experience promises to spark the imagination, celebrate creativity and unlock a world of endless exploration making it the perfect adventure for a truly unforgettable day out.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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