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Hallmark Announces New Licensing Partnership with Kraft Heinz

Hallmark Announces New Licensing Partnership with Kraft Heinz

Hallmark is expanding its line of food-centric products through a new licensing partnership with The Kraft Heinz Company. The collaboration will introduce six new ornaments this year, including three Hallmark Keepsake Ornaments and three Hallmark ornaments, featuring beloved Kraft Heinz brands HEINZ, Oscar Mayer, Kool-Aid and Lunchables.

“Hallmark and Kraft Heinz both prioritize bringing consumers together in celebration, and we’re excited to give fans new ways to celebrate their favorite foods,” said Meredith McCormick, vice president of global licensing acquisitions at Hallmark. “The partnership with Kraft Heinz allows us to combine the traditions of Hallmark products with iconic brands that our consumers cherish.”

The three new Keepsake Ornaments are viewable in the 2024 Dream Book and will begin to be available for purchase during the Hallmark Keepsake Ornament Premiere, July 13-21. The partnership with Kraft Heinz will expand in 2025 with new product categories and innovations including scent and sound features.

“At Kraft Heinz, we dream big” said Charter Foster, Senior Manager – Licensing at The Kraft Heinz Company. “In teaming up with Hallmark, we took this same mindset and loved the idea of bringing our brands together in celebration to maximize and elevate our presence at retail in a collectible way. Hallmark is best-in class in this space; in partnership, we see the potential to scale further and enhance the experience around holiday seasons with all brands in our portfolio for many years to come.”

Hallmark Keepsake Ornaments

More than 450 Keepsake Ornaments are released every year, and the 2024 collection will feature three new offerings from the Kraft Heinz partnership. Whether you are team HEINZ Ketchup or team HEINZ Yellow Mustard, these ornaments will add the perfect balance of flavor and tang to your tree. Everyone can become a “hotdogger” with the Oscar Mayer Weinermobile Keepsake Ornament which plays a version of the iconic jingle.

Shoppers can explore the entire 2024 Keepsake Ornament collection in the newly released Dream Book to start making their ornament wish lists.

Hallmark Ornaments

Hallmark’s holiday ornaments are a 30-year tradition that bring holiday joy and inspiration to shoppers. These ornaments come in a wide variety of designs, making them the perfect gift or addition to a tree. Three Hallmark ornaments featuring favorite Kraft Heinz brands including Lunchables® and Kool-Aid will be available later this year at select retailers nationwide and on

Visit for more information, locate a Hallmark Gold Crown store, or sign up for Crown Rewards. As a Crown Rewards member, you can earn points on every purchase and receive exclusive savings and rewards.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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