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‘Like Nastya’ Partners with IMG to Launch Licensed Product Worldwide

‘Like Nastya’ Partners with IMG to Launch Licensed Product Worldwide

 Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name ‘Like Nastya’, has partnered with IMG to develop a line of licensed consumer products for her global fanbase.

Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network alongside IMG.

Born in Russia in 2014, Anastasia was diagnosed with cerebral palsy. In 2016, her parents started sharing YouTube posts of her engaging in regular activities to show loved ones the progress she was making. With several videos going viral and her condition improving significantly, she now vlogs with her Dad and has 120 million subscribers across several YouTube channels: Like Nastya, Like Nastya Show, Like Nastya Vlog, and Like Nastya PRT.

As her first exclusive global licensing representative, IMG will work with Anastasia and her family to explore licensed product opportunities including toys, apparel, accessories, homeware, food and beverage and more. 

Anastasia speaks four languages (Russian, English, Spanish and Mandarin) and produces local language content across all her channels.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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