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Bulldog announces new deals for Sesame Street’s grown-up fans

Bulldog announces new deals for Sesame Street’s grown-up fans

Bulldog Licensing, which represents Sesame Street in the UK on behalf of non-profit organization Sesame Workshop, has announced the imminent arrival at retail of two new ranges to build on the brand’s significant presence across UK retail and which underline the enormous appeal of the brand to the fast-growing adult market.

TruffleShuffle, a leading name in exclusive retro t-shirts, men’s, women’s and unisex clothing, cool gifts and accessories, and Pawprint Family, which supplies patches and pins of fan-favourite characters, have both announced new Sesame Street collections for adults.

TruffleShuffle’s new Sesame Street collection launched on 23 June and highlights some of the best-loved characters from the show. Focusing on summery good vibes, t-shirts, sweaters, hoodies, mugs and tote bags in bright, bold colours in a washed style effect come together in a collection whose design highlights kindness, togetherness, and friendship – all core brand values for Sesame Street. Further additions to the range are planned throughout the year.

Pawprint Family’s new Sesame Street collection of pin badges and embroidered patches launches later this summer via its online store and other online sales channels. The new collectible range features single characters and group poses of well-known, much-loved Sesame Street characters, allowing collectors to use the badges to personalise garments, bags and accessories – or just about anything.

The upcoming debut will coincide with Pawprint Family launching over 200 new lines to the website as well as the annual Golden Ticket Giveaway competition. There are ten prize bundles up for grabs in the Golden Ticket Giveaway and each one is worth over £400. Each bundle includes prizes from well-known brands as well as the brand-new Sesame Street collection.

It’s no surprise that Sesame Street can boast such a strong appeal to the adult market. Generations of fans have grown up with the show and the brand, whose heritage stretches back through more than 50 successful years. Sesame Street remains relevant and popular today.

Sesame Street is also one of the best-known and best-loved children’s brands in the world, engaging fans of all ages, while delivering on its mission to help kids everywhere grow smarter, stronger and kinder. It’s hardly surprising, therefore, that 95% of UK parents are aware of the Sesame Street and over a million people in the UK follow the brand on social media.

Bulldog Licensing Group MD Rob Corney says: “The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including a very receptive and enthusiastic adult market. TruffleShuffle and Pawprint Family are respected and popular names in their field, and we’re delighted to be partnering them as we continue the successful expansion of Sesame Street into carefully chosen adult-focused product lines.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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