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Licensing Link Europe Adds Three New Partners for Van Gogh Museum

Licensing Link Europe Adds Three New Partners for Van Gogh Museum

Licensing Link Europe is continuing to grow the licensing programme for the Van Gogh Museum, securing deals with three new partners across key categories.

Blueprint Collections will create a range of stationery, gifts and selected homewares for EMEA. Due to launch for autumn/winter 2020, the products – which will be focused on mid to high-end retailers – will feature iconic art including Sunflowers, Almond Blossom and Self Portrait with Pipe and Straw Hat, combined with Van Gogh’s handwritten letters.

Signare has been signed up to create a range of tapestry bags and accessories, with the aim to launch for spring/summer 2021 at Spring Fair in Birmingham. As well as high street and online retailers, the company will also be targeting TV shopping channels with the products.

Finally, Bespoke 77 Innovations is on board for a Van Gogh Museum homewares collection comprising ceramic collector plates, mugs, trinket boxes, aprons, tea towels and drinking glasses for the UK and Eire. The initial launch plan will target online retailers of mid to high-end gifts.

The new licensees join existing UK partners including The Collective, Wooden Postcard Company and Ecoffee Cup with Licensing Link Europe continuing to target additional categories such as fashion collaborations, accessories and food gifting.

Chris Taday from Licensing Link Europe said:  “We are all super excited about our new licensing partners and look forward to seeing their ranges launch, then expand at retail over the coming year. With such a comprehensive asset base and the provenance associated with Vincent’s work available, we anticipate some beautifully designed and executed product coming through. With more licensing partnerships to be announced in the coming months, the immediate future for the Museum is looking very bright.”

With more than two hundred paintings, nearly five hundred drawings and in excess of seven hundred letters, the Van Gogh Museum in Amsterdam is home to the world’s largest collection of works by Vincent van Gogh.  Last year, the Van Gogh Museum welcomed more than two million visitors from all around the world.   Their mission is to enrich and inspire as many people as possible with the life and work of Vincent van Gogh, both inside and outside of the museum’s walls. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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