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Licensing International France’s Award Winners Revealed

Licensing International France’s Award Winners Revealed

The nominees and winners of the Licensing International France Awards were revealed at a ceremony held at TF1. The ceremony was hosted by Christophe Drevet, from the FJP, Florence Ayem and Laurent Taieb, co-presidents of Licensing International France, and brought together nearly 150 participants.

The YPN committee (Young Professionals Network) rewarded Noam Lhote (The Pokémon Company Intl) as the winner of the Rising Star category in France. 

A total of 129 entries were submitted, an increase of 25% over last year, demonstrating the dynamism and adaptability of the licensing industry despite this troubled period. 

At the end of the ceremony, Informa, the organiser of Brand Licensing Europe and Licensing Expo presented, in partnership with Licensing International France, a new networking day – France Licensing Day – which will take place on the day of the Awards in March 2023. Those wishing to find out more about the event can register their interest by clicking here. (

Here are the nominees and winners in the 13 categories awarded for 2020: 

Licensed Product category, the nominees were:

  • Pokémon Dresser Guess / Zanzoon
  • The Queen’s Gambit x Netflix Game / Asmodée
  • Super Mario Construction Range / Lego
  • The Cabinet of Curiosity x Harry Potter / d’arpèje

The winner is The Queen’s Gambit x Netflix Game / Asmodée

Licensed Collab category, the nominees were: 

  • Baccarat x Pokémon / The Pokémon Company International
  • Tag Heuer x Super Mario / Nintendo
  • Casio x Pac-Man / Bandai Namco
  • G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens

The winner is G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens

Category Retail or Digital Activation, the nominees were: 

  • SpaceJam – Nike @ Citadium / Warner Bros. Entertainment
  • Disney Megafan @ PicWicToys
  • Return to Hogwarts @ Fnac / Warner Bros. Entertainment
  • Live Shopping / The Walt Disney Company

The winner is Return to Hogwarts @ Fnac / Warner Bros. Entertainment

Category Promotion / Event, the nominees were: 

  • Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing
  • One Piece 1000th episode / Toei Animation
  • Kaiju n°8 / Crunchyroll

The winner is Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing

Category Experiential Activation, the nominees were: 

  • Deep Game – The Bureau / DamaDreams
  • TFOU Parc / TF1 Licensing
  • The Rabbids @ Versailles / Ubisoft

The winner is The Rabbids @ Versailles / Ubisoft

Category Digital Brand, the nominees were: 

  • Les Mini Mondes
  • Chefclub
  • Pokémon / The Pokémon Company Intl

The winner is Chefclub

Category Sport/eSport Brand, the nominees were: 

  • Tour de France / A.S.O.
  • 6 French League / Ubisoft

The winner is 6 French League / Ubisoft 

Category Lifestyle, Corporate or Celebrity Brand, the nominees were:

  • Sophie the Giraffe / Deliso
  • Peanuts / WildBrain cplg
  • The Laughing Cow / Bel Group

The winner is The Laughing Cow / Group Bel

Category Licensee, the nominees were:

  • Abysse Corp
  • Asmodée
  • Lego

The winner is Lego

Category Brand Entertainment, the nominees were: 

  • Paw Patrol / Paramount Global 
  • Spider-Man / The Walt Disney Company
  • Captain Tsubasa / Crunchyroll

The Winner is Paw Patrol / Paramount Global 

This year’s “Licensing International Special Prize” was awarded to Zanzoon

Category Rising Star, the nominees were

·         Antoine Coucoureux & Charlie Caumon / Monument

·         Cécile Chevallier / TF1 Licensing

·         Estelle Choucair / Cyber Group Studios

·         Lucile Hamiche / Crunchyroll

·         Noam Lhote / The Pokémon Company Intl

·         Salima Bousalham / Funko

·         Sophia Ferrandier / Zanzoon

The Rising Star of the French licensing industry is Noam Lhote 

Category Licensor / Agent, the nominees were: 

·         Crunchyroll

·         The Pokémon Company International

·         WildBrain cplg

The Winner is The Pokémon Company International

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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