Licensing International France’s Award Winners Revealed
The nominees and winners of the Licensing International France Awards were revealed at a ceremony held at TF1. The ceremony was hosted by Christophe Drevet, from the FJP, Florence Ayem and Laurent Taieb, co-presidents of Licensing International France, and brought together nearly 150 participants.
The YPN committee (Young Professionals Network) rewarded Noam Lhote (The Pokémon Company Intl) as the winner of the Rising Star category in France.
A total of 129 entries were submitted, an increase of 25% over last year, demonstrating the dynamism and adaptability of the licensing industry despite this troubled period.
At the end of the ceremony, Informa, the organiser of Brand Licensing Europe and Licensing Expo presented, in partnership with Licensing International France, a new networking day – France Licensing Day – which will take place on the day of the Awards in March 2023. Those wishing to find out more about the event can register their interest by clicking here. (https://www.brandlicensing.eu/en/licensing-day-awards-france.html)
Here are the nominees and winners in the 13 categories awarded for 2020:
Licensed Product category, the nominees were:
- Pokémon Dresser Guess / Zanzoon
- The Queen’s Gambit x Netflix Game / Asmodée
- Super Mario Construction Range / Lego
- The Cabinet of Curiosity x Harry Potter / d’arpèje
The winner is The Queen’s Gambit x Netflix Game / Asmodée
Licensed Collab category, the nominees were:
- Baccarat x Pokémon / The Pokémon Company International
- Tag Heuer x Super Mario / Nintendo
- Casio x Pac-Man / Bandai Namco
- G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens
The winner is G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens
Category Retail or Digital Activation, the nominees were:
- SpaceJam – Nike @ Citadium / Warner Bros. Entertainment
- Disney Megafan @ PicWicToys
- Return to Hogwarts @ Fnac / Warner Bros. Entertainment
- Live Shopping / The Walt Disney Company
The winner is Return to Hogwarts @ Fnac / Warner Bros. Entertainment
Category Promotion / Event, the nominees were:
- Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing
- One Piece 1000th episode / Toei Animation
- Kaiju n°8 / Crunchyroll
The winner is Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing
Category Experiential Activation, the nominees were:
- Deep Game – The Bureau / DamaDreams
- TFOU Parc / TF1 Licensing
- The Rabbids @ Versailles / Ubisoft
The winner is The Rabbids @ Versailles / Ubisoft
Category Digital Brand, the nominees were:
- Les Mini Mondes
- Chefclub
- Pokémon / The Pokémon Company Intl
The winner is Chefclub
Category Sport/eSport Brand, the nominees were:
- Tour de France / A.S.O.
- 6 French League / Ubisoft
The winner is 6 French League / Ubisoft
Category Lifestyle, Corporate or Celebrity Brand, the nominees were:
- Sophie the Giraffe / Deliso
- Peanuts / WildBrain cplg
- The Laughing Cow / Bel Group
The winner is The Laughing Cow / Group Bel
Category Licensee, the nominees were:
- Abysse Corp
- Asmodée
- Lego
The winner is Lego
Category Brand Entertainment, the nominees were:
- Paw Patrol / Paramount Global
- Spider-Man / The Walt Disney Company
- Captain Tsubasa / Crunchyroll
The Winner is Paw Patrol / Paramount Global
This year’s “Licensing International Special Prize” was awarded to Zanzoon
Category Rising Star, the nominees were
· Antoine Coucoureux & Charlie Caumon / Monument
· Cécile Chevallier / TF1 Licensing
· Estelle Choucair / Cyber Group Studios
· Lucile Hamiche / Crunchyroll
· Noam Lhote / The Pokémon Company Intl
· Salima Bousalham / Funko
· Sophia Ferrandier / Zanzoon
The Rising Star of the French licensing industry is Noam Lhote
Category Licensor / Agent, the nominees were:
· Crunchyroll
· The Pokémon Company International
· WildBrain cplg
The Winner is The Pokémon Company International
