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Libertas Brands launches & welcomes Mark Kingston as CEO

Libertas Brands launches & welcomes Mark Kingston as CEO

Libertas Brands, a new dynamic IP management, licensing & consultancy company, has all rights exclusively to the FugglerÔ brand from Spin Master, Inc. FugglerÔ  is a brand known for its tongue in cheek attitude and unique stylised plush produced with realistic teeth & ‘Butt-on holes’, adopting the tagline ‘Funny Ugly Monsters’. 

FugglerÔ plush toys are exclusively sub-licensed, globally, to Addo Play Ltd, and by the end of 2023 will have achieved sales of over 3.4 million units across 10 markets delivering over 120% growth in the last year alone. Through 2024 Fuggler plush will launch in an additional +5 markets and is set to continue triple digit growth vs 2023. This rights acquisition represents a strategic move that aligns with Libertas Brands’ commitment to providing quality and innovative products to consumers & fans worldwide.  

In addition, Libertas Brands is thrilled to announce the appointment of Mark Kingston as its Chief Executive Officer (CEO). Kingston, an accomplished industry leader with successful IP management & a proven track record of driving growth and innovation in the licensed consumer products industry, will assume the role of CEO at Libertas Brands effective 4th Sept 2023. With over 24 years of experience in the consumer goods sector, Kingston is well-poised to lead & grow Libertas Brands into an industry leading IP management, licensing & business consultancy company.

“We are delighted to welcome Mark Kingston to lead the newly formed Libertas Brands,” said Stuart Grant, Co-Founder of Libertas Brands. “His strategic vision, passion for consumer products, and deep industry knowledge make him the ideal leader to build & grow Libertas Brands into an industry leading IP management, licensing and business consultancy enterprise, particularly with the FugglerÔ brand.”

“As Co-Founder & CEO of Libertas Brands, I am excited to lead the creation of Libertas Brands & build the foundations for growth of the overall FugglerÔ brand globally as well as exploring opportunities to service key clients within the consumer products and Entertainment industries. Expanding & developing the FugglerÔ IP represents a tremendous opportunity to build a brand that will engage with fans of all ages across multiple mediums, platforms, products and experiences”, said Mark Kingston.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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