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League Legacy Getting Hip with Licensing for “Be Hippy” Brand 

League Legacy Getting Hip with Licensing for “Be Hippy” Brand 

Be Hippy” the retro-trendy lifestyle brand born in the foothills of Aspen Colorado and L2 Brands, home of popular brands League and Legacy, a leader for 30 years in the college and resort markets have announced that they have entered into a license agreement for apparel and accessories including popular “name-drop” customized headwear, apparel and home decor for the resort and destination markets.   

“We have been working with League Legacy for many years as a supplier and we know their quality and workmanship.” Stated Leigh Pearson, one of the founders of Be Hippy.  “This license is the perfect evolution of our relationship and enables us to expand the Be Hippy brand throughout the country including the resort and destination markets where League Legacy has built such a strong business.” 

“This is exactly the type of exciting graphics our customers enjoy ordering from us!” Explained Mark Caropreso, VP of Destination Sales at League Legacy.  Lisa Norris, EVP Sales and Marketing, says “Be Hippy is trend right and a perfect pairing with our premium fabrics, growing sustainable collections and laid-back lifestyle brands.”  

The “Be Hippy” brand started out of a retro-painted Volkswagon minivan traveling to various Colorado festivals and has since grown to 6 retail locations in Colorado including Aspen and Denver. In addition to the retail locations, Be Hippy’s website and social media reaches over 5.5 million touch points every year.  Be Hippy is not your typical lifestyle brand, it is a vessel for positive change and a movement to spread peace and love. Be Hippy prides itself on quality and sustainability, and they are a proud supporter of “1% For The Planet” donating 1% of all sales to this worthy cause.  The new League Legacy Be Hippy collections will include traditional apparel and headwear as well as several sustainable items consistent with the Be Hippy mission.

The League Legacy licensing program features Be Hippy’s retro designs and “hip” tag-lines that evoke emotion and promote conversation to bring about change.  Be Hippy products from League Legacy include headwear, apparel, and home décor in just about every color and design that any hip consumer could ask for.   

The Be Hippy x League Legacy license was created by The Brand Liaison as agent for Be Hippy. The Brand Liaison will continue to build the “Be Hippy” brand through a fully integrated licensing program spreading positivity in a world that needs peace, love and licensing. “We looked at several business expansion strategies including licensing and The Brand Liaison stood out to us as the best agency to help us meet our goals.” Explained Be Hippy founders Bart O’Brien and Leigh Pearson.  “They understand our brand and share our mission for positivity and sustainability.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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