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Laura Ashley steps into the Chinese market for the first time with new collaboration

Laura Ashley steps into the Chinese market for the first time with new collaboration

 Laura Ashley, one of the world’s best-loved home and lifestyle brands, has announced it has collaborated with Peacebird, a Chinese streetwear brand, on an exclusive 6-piece collection aimed at a younger consumer.  

The collaboration is the brand’s first step into the ever-growing Chinese market. It is a reflection of the Laura Ashley brand’s global appeal (as this is the latest addition to international retail stores operating across 75 locations in 18 countries, with ten e-commerce platforms). 

  • The collection includes six pieces, such as dresses and blouses
  • The designs are inspired by prints from the Laura Ashley archive
  • The sizes in the collection range from XS to XL
  • Prices go from CNY295.00 to CNY895.00
  • The collection will be available in 1,147 Peacebird stores, limited to China only

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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