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The Brand Liaison in new deals for Like Nastya

The Brand Liaison in new deals for Like Nastya

Joyin Inc., a leading designer and manufacturer of toys, costumes, novelty gifts, and seasonal décor today announced new licensing deals with YouTube star Like Nastya, with the assistance of The Brand Liaison. At nearly 89 million subscribers, eight-year-old Anastasia (Nastya) Radzinskaya, known as Like Nastya, currently has nearly 72 billion total video views. The partnership, brokered by Like Nastya’s licensing representative IMG, will see Joyin Inc. create inflatable pool toys, sprinklers, and non-inflatable outdoor toys for the YouTube sensation’s millions of fans;

“We are very proud of the roster of new licensing deals we have secured,” says Lucian Zhang, CEO of Joyin Inc. “Based on production capabilities and our sales and distribution, we believe each of these brands compliments our product matrix and will lead to exponential growth both online and at brick-and-mortar.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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