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Keith Chapman Joins Forces with Unanico and Raydar for Preschool Series

Keith Chapman Joins Forces with Unanico and Raydar for Preschool Series

Keith Chapman, of Paw Patrol, Bob the Builder and Fifi & the Flowertots fame, has turned his attention to the world of early pre-school for the first time by joining forces with Unanico Studios and series creator, Jason Jameson, to collaborate on Netflix’s new animated preschool Buddi.

Launching on Netflix worldwide on March 20, 2020, BUDDI is set in a beautifully designed, sensory world of imagination and exploration.  

Raydar Media, led by managing director Alison Rayson, is managing all rights to Buddi in collaboration with Unanico, Keith Chapman, GCI Film, FroG-Land Productions, Shanghai Motion Magic, and Spider Eye Studios.  Raydar believes the show’s stunning visual style, coupled with it being non-verbal and early pre-school sets it completely apart from other pre-school series. 

A consumer products programme, managed by broadcast licensing expert Valerie Fry, is already in the early stages of development and will be introduced to potential licensees over the coming months; the expectation is that it will deliver a vibrant range of lines where there is currently a gap in the younger preschool market.

Buddi features five friends or “Buddis”, called Iso, Cini, Vihi, Puna, and Kelta, each distinctively bright and colorful in their own way. The Buddis rejoice in their differences as friends, and explore the nuances of their natural world, caring for their environment as they go along. Together, they discover the wonder of snow, sand, rainbows and mud-fights, and meet many fascinating creatures that test their senses and inhabit the landscape of their home, Buddi Kotti.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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