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In Celebration of its 30th Anniversary, Beanstalk Launches Charitable Promotion, Licensing Labs

In Celebration of its 30th Anniversary, Beanstalk Launches Charitable Promotion, Licensing Labs

To celebrate Beanstalk’s 30th anniversary, its services and expertise, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to brand owners that either have an existing licensing program or are seeking to develop a licensing program. In exchange for the agency’s consulting work, the winning brand owners will be asked to donate an amount of their choice to UNICEF to aid in Ukraine’s relief efforts.

This is a unique and one time opportunity to have Beanstalk’s brand extension experts carry out an evaluation of a brand’s licensing program, provide insights on how to improve its performance and establish new best practices, or recommend how to establish a new licensing program that is positioned for long-term success. ​Following review of the contestants’ applications, Beanstalk will select up to three winners that meet the criteria to participate in this exclusive opportunity. Each of the Licensing Labs will be led by a Beanstalk senior executive with a team of licensing specialists.

Beanstalk’s President and CEO, Allison Ames commented, “As part of our 30th anniversary this year, we want to give back to brand owners as well as to a very important cause through the benefit of Licensing Labs. Licensing Labs gives brand owners a unique opportunity to access our best-in-class talent and expertise to evaluate their current program or to identify how to enter the world of licensing to evolve their business. We are truly proud of what we do every day at Beanstalk, and to be able to support UNICEF makes it all the more meaningful.”

The application process is currently open and will run through June 30, with winners selected in July. To find out more and to apply to participate in Licensing Labs, please visit

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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