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Bundaberg Rum teams with Ringers Western

Bundaberg Rum teams with Ringers Western

Asembl has reigned in a true-blue alliance for Australia’s number one rum, Bundaberg Rum with Australian country clothing brand, Ringers Western which sees stylishly branded apparel launch today.  Images attached for media use  

Available exclusively from Ringers Western’s website the extensive contemporary range for both women and men taps into Bundaberg Rum’s true Aussie heritage and has been inspired by Ringers Western’s humble beginnings on a cattle station in the Kimberley of Western Australia.   

In the spirit of good times, the true-blue tough range includes Bundaberg Rum branded caps, unisex t-shirts, crop tees, work shirts, party shirts as well swim and denim shorts.  Crafted in Ringers Western’s high standard of design and quality, the range which also includes cattle tags is priced from $14.95 to $79.95.  

“We’re excited to be partnering with Ringers Western, another famous Aussie brand that celebrates the good times,” said Bundaberg Rum Senior Brand Manager, Matthew Miles.

“We are extremely proud to partner with Bundaberg Rum, one of Australia’s most iconic brands.  Ringers Western has grown up with Bundaberg Rum!  We enjoy nothing more than having a cold rum after a day’s work on the farm with our mates,” said Ringers Western CEO and Founder, Andrew Macdonald. 

“Without a doubt both Bundaberg Rum and Ringers Western are truly iconic brands with a profound Aussie heritage, so we are thrilled to have reigned in this partnership on behalf of Bundaberg Rum.  This extensive, stylish and contemporary apparel range for men and women truly captures the spirit of good times,” said Asembl Managing Director, Justin Watson. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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