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Highlights and Facts from BLE

Highlights and Facts from BLE

The organisers of Brand Licensing Europe 2022 which was the 22nd edition of the show have released some facts and figures.

  • The quality of visitors and conversations was stronger, with more decision-makers and people with an in-depth understanding of the industry attending (41% compared to 35% in 2019) 
  • 4,575 meetings were booked through the online platform, a 46% rise vs 2019  
  • Retail visitor numbers (as a percentage of total attendance) rose by 4% compared with pre-Covid levels (2019). This means more of our exhibitors are getting to spend more time with more – and better quality – potential partners.  
  • Retailers included: Aldi, Tesco, Sainsbury’s, Carrefour, Lidl, Morrisons, Asda, El Cortes Ingles, The Entertainer, Primark, Marks and Spencer, Pull & Bear, Stradivarius, H&M, Celio, Habitat, Matalan, Waitrose, ASOS, HMV, Wayfair, Harrods, Amazon, River Island, New Look, Bershka, Sainsburys, Ocado Retail, John Lewis, Moonpig, Don’t Call Me Jennyfer, Liberty and more Exhibitor and visitor numbers are now back at 80% of pre-Covid levels  
  • Days 2 and 3 were the busiest on record, and BLE 2022 was our 22nd event  
  • Repeat attendance statistics were much higher, meaning that people were coming back in the hall again and again, spending more time in meetings and on the show floor  
  • Over 230 exhibitors attended, including more than 30 first time exhibitors 
  • European visitor numbers (as a percentage of total attendance) were on par with pre-Covid levels (2019) 

Anna Knight, SVP of Licensing, Global Licensing Group, elaborated:

“It’s taken four days of sleep to recover, but what a show. This year was the best BLE I can remember in my seven years – it was just amazing from start to finish and I really do want to thank everyone who exhibited, visited, worked with us to fix things including the best group of contractors ever, and the whole BLE team. It wouldn’t have possible without the team. To say they go the extra mile is doing them a massive disservice.   

“I am also delighted to say we enjoyed our busiest ever day three on record this year. When I shared the highlights video from our final day on LinkedIn, I confessed that it was one of my proudest moments ever.   

“We dedicated day three of BLE 2022 to sustainability, diversity and purpose. We wanted to showcase diverse voices and talent and work alongside industry partners to drive positive change within brand licensing. And that’s exactly what we did – from the opening Peppa Pig case study with Hasbro, to the Culture & Unity catwalk in partnership with Black Lives Matter, which was just stunning and powerful from start to finish, to our Sustainability catwalk with those amazing Junk Kouture collections and the content from the UN’s Caroline Petit, and our keynote panel, which dissected How purpose can breed success.   

“None of that would have been possible without the shared vision of Helena Mansell-Stopher from Products of Change, Saphia Maxamed of Black Lives Matter Licensing, and our very own Ella Haynes, who worked tirelessly to bring everything to life. The focus for day three wasn’t a tick box for us – we said it last year when we gave Saphia a platform to introduce many in the industry to Black Lives Matter Licensing, and we’ll say it again. This isn’t a one off. This is part of our DNA, and you can expect to see it every year. We believe in what we’re trying to do, and I couldn’t be prouder.”  

Quote: Ella Haynes, BLE Event Director added:

“Everyone I talked to commented on how busy the show felt, how the buzz was back to the BLE days of old and that makes me incredibly proud.   

“I’d just like to remind everyone they can now watch all the educational sessions for free and on-demand in our online platform. The content was so strong this year, all of the sessions were incredibly well attended, and the Mattel keynote was literally standing room only, so if you didn’t get to see it on the day, don’t worry, you haven’t missed out.   

“Next up is Brand & Licensing Innovation Summit in New York in November, Licensing Expo in May and BLE returns to ExCeL London 4-6 October. We’re also sponsoring networking drinks at SiLC in London on 18th October, so we hope to see you all there, especially if we didn’t get a chance to say hello at BLE.”    

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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