BEL SA appoints PPW as Licensing Agent for China and South-East Asia region

BEL SA, the renowned French cheese maker, and major player in healthy snacking appoints PPW Sports & Entertainment (Hong Kong) Limited (“PPW”), China & South-East Asia region leading brands licensing agency to expand the licensing opportunities for its popular brands including Kiri®, The laughing cow® and Belcube® in China, Vietnam and South-East Asia region.

Patrick Tamburlin, Licensing Manager of Bel SA, said “China & South-East Asia are such an opportunity for our cheese brands such as Kiri®, The laughing cow® and Belcube®. We are thrilled to start a fruitful and long-term partnership with PPW. A leading partner close to the market, the retail, and the licensees to help us igniting our licensing program in China & South-East Asia.”

Ivan Chan, CEO at PPW, said: “We are excited to begin our long-term partnership with BEL SA and to concentrate on starting the licensing business for BEL SA popular cheese brands such as The laughing cow®, Kiri® and Belcube®”.