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Visitor registration opens for Brand Licensing Europe 2024 as the show preps for 25th anniversary celebrations

Visitor registration opens for Brand Licensing Europe 2024 as the show preps for 25th anniversary celebrations

Visitor registration opens today for Brand Licensing Europe 2024 as organisers ramp up celebrations for the show’s 25th anniversary. European brand licensing professionals including retailers, manufacturers, brand owners, agents, service providers, marketers and designers are invited to secure their free pass to the three-day event now at

BLE is Europe’s leading event for licensing, brand extension and collaborations and takes place slightly earlier this year from 24-26 September at ExCeL London. 

176 exhibitors are now confirmed, including 14 first timers:

  1. London Zoo, a ZSL Conservation Zoo
  2. The Royal Pavilion at Brighton
  3. 24h Le Mans
  4. The British Museum
  5. Animaj
  6. El Ocho
  7. Two Daughters Entertainment Ltd
  9. Merchantwise Group
  10. Middle Mouse
  11. Marubeni International
  12. Chocolate Rain
  13. Dongguan Jiahong Commodity Manufacturing
  14. Unicast

Returning exhibitors include Paramount, Crunchyroll, The Smurfs, Natural History Museum, Pokémon, Van Gogh Museum, Paul Frank, Tour de France, UEFA Club Competitions, Penguin Random House, Real Madrid CF, Le Petit Prince, Capcom, Walker Books, V&A (Victoria and Albert Museum), Moonbug Entertainment, Hasbro, SEGA, Rebellion,  BANDAI NAMCO, Mercis BV (with Miffy), Imperial War Museums, RSPB, Acamar Films, BBC Studios, Manchester City FC, Yale University and more. 

BLE event director Ella Haynes said: “This is a huge year for BLE. We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century. It’s been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products. 

“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28 per cent increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as THE European brand licensing event.”

Note to editors:

Attending retailers in 2023 included buyers from Zara, Amazon, Benetton, The Entertainer, ASOS, C&A, H&M, Calzedonia, Carrefour, Fat Face, Galeries Lafayette, Harrods, Aldi, Decathlon, Diechmann, Next, El Corte Ingles, Forbidden Planet, Frasers Group, Primark, Poundland, Accessorize, Marks & Spencer, Matalan, Card Factory, Hamley’s, Claire’s Accessories, HMV, Iceland, John Lewis & Partners, Legends, Lidl, Lipsy, Asda, Selfridges and many more. Over 5,100 meetings were pre-arranged in the show’s Event Platform (a 17% increase on 2022) and many thousands more took place onsite.  

A reminder: 

BLE takes place earlier this year: 24-26 September 20204 

Visitors can register for a free ticket now

European visitors are advised to book travel and accommodation as soon as possible to secure the best rate – BLE-affiliated hotels can be found here

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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