Grain & Barrel Spirits partners with Elvis Presley Enterprises
Grain & Barrel Spirits has announced a long-term licensing agreement with Elvis Presley Enterprises (EPE) to launch a duo of Elvis Presley-themed whiskeys. The new brand joins the company’s award-winning lineup, including Chicken Cock Whiskey, which the team resurrected to its Prohibition-era glory, Dixie Vodka, Virgil Kane Lowcountry Whiskey and the recently launched High Goal Luxury Gin.
Both expressions – rye and whiskey – were sourced and blended by an expert team of whiskey experts and bottled in Tennessee, where Elvis began his career and called home.
“Given our expertise within premium whiskey, the Elvis expressions are a natural fit for Grain & Barrel Spirits,” said Matti Anttila, founder of Grain & Barrel Spirits. “Elvis was one of the most significant cultural icons of the 20th century and continues to inspire his fans today. We look forward to launching the brand this summer, which is sure to be a highly sought after collector’s item.”
Both expressions feature an iconic photo of the “King of Rock ‘n’ Roll” in his prime and pay homage to two of the legendary singer’s most popular nicknames: The King (rye), and Tigerman (whiskey). The labels, which were created by Alyson Design, LLC, also feature notable references to Presley, including his signature and the letters “TCB” printed on the neck of the bottle, referring to “Taking Care of Business,” a phrase which was the mantra for Elvis and his Memphis Mafia.
“We are incredibly pleased to join forces with Grain & Barrel Spirits, an industry-leading spirits innovator and a natural partner for the Elvis Presley brand,” said Marc Rosen, President, Entertainment, Authentic Brands Group (ABG), which owns Elvis Presley Enterprises.