Golden Goose heads to Gulfood with Fresh Del Monte® aiming for licensing expansion
|Fresh Del Monte® has extended its agreement with brand licensing consultancy Golden Goose to include additional territories.|
Thierry Montange, Marketing Director Del Monte® Europe Africa explained, “As the world’s number one fruit brand with 125 years’ experience in delivering handpicked fruit of exceptional quality in a range of formats, we have successfully extended our range in the UK to include frozen fruit, ice-cream, juices, and, more recently, energy drinks and dressings.
“We have appointed Golden Goose to help us find new licenses across additional territories in Europe and the Middle East, so that the Del Monte® brand can add value to commercially relevant categories.“ Adam Bass, Golden Goose Managing Director added “We immediately booked to attend Gulfood after extending our agreement and already have a number of exciting meetings arranged. There are, however, still some calendar spots available to companies that recognise the significant potential of the Del Monte® brand.“
Antonia Habdank, Golden Goose Client and Strategy Director added, “Del Monte® is well recognised as a leading household name and we see much potential to take this much loved brand into new product areas.”