Golden Bear Signs for The Baby Club
Golden Bear have signed as plush partner for The Baby Club, in a deal brokered by Rockpool
The third series of the hit BBC commission launched last month and is presented by Giovanna
Fletcher and Nigel Clarke. An on-screen baby club, the show is broadcast twice daily on CBeebies. 60
episodes and many songs are now available on BBC iPlayer. As a regular feature in the CBeebies top
viewing charts, The Baby Club has been a major success since its launch in 2019 and has become a
lifeline for little ones and their grown-ups, especially during lockdown.
Golden Bear will be developing plush based on the growing family of characters featured in the
show, beginning with Baby Bear, who appears with Giovanna and Nigel and stars in all activities, play,
songs and stories.
Tracy Griffiths, Head of Brand and Licensing Golden Bear commented “We’re delighted to be on
board and can’t wait to launch a range of fun, innovative plush which reflect the TV programme’s
ethos of baby development, exploration and parental empowerment. Golden Bear are looking
forward to Baby Bear joining our strong portfolio and encouraging real-world play and interaction,
inspired by The Baby Club’s on-screen activities.”
Vickie O’Malley, MD Rockpool Licensing, added “Fans of The Baby Club have been clamouring for
Baby Bear plush since the show launched and it’s a privilege to be working with such an esteemed
partner as Golden Bear to make this happen. We’re thrilled to be able to say, “They’re on their way!”
The Baby Club is a ground-breaking TV series made for CBeebies by Three Arrows Media, Tiny House
Productions and CMP Productions. Aimed at babies up to 18 months and their grown-ups, it’s the
channel’s first overtly dual-facing brand with interactivity at its heart. Each episode explores ‘What’s
in the Bag?’ which can be anything from a household item like a wooden spoon or a pan, to a bath
time toy or an item of clothing, all discovered together through play, story and song.
The Baby Club is firmly rooted in the latest research with input from leading experts and has been
designed to help baby development, empower parents, aid bonding and attachment.
The Baby Club is a co-production from Three Arrows Media, Tiny House Productions and CMP
Productions, known collectively as The Baby Club Group. Series 1 launched on CBeebies March 2019,
Series 2 later the same year, The Baby Club at Home was commissioned and broadcast during
lockdown in 2020 and Series 3 launched in March 2021. The latest additions to the growing franchise
are ‘Baby Bear & Me’ an innovative dual-facing podcast which launched on BBC Sounds in February
2021 and brand extension ‘The Toddler Club At Home’ which was first broadcast in January 2021 and
is aimed at Toddlers aged 18 months – 3 years. Baby Bear & Me and The Toddler Club at Home are
also presented by Giovanna Fletcher and Nigel Clarke.