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Global Icons Named Exclusive Global Licensing Agency for VW

Global Icons announcs its new role as the worldwide exclusive licensing agency for VW. The exclusive representation is effective from 1st July 2024.

Global Icons will spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide.

“As a leader in brand licensing, we are honoured to partner with VW – a brand that exemplifies excellence and innovation,” said Jeff Lotman, CEO of Global Icons “Our team is dedicated to unlocking the full potential of the VW brand by introducing exciting collaborations, exploring new categories, and entering emerging markets.”

For licensing inquiries and opportunities with VW, please contact Global Icons at

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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