Geronimo branded stationery launched
Atlantyca Entertainment has launched a vast new-line of special Geronimo Stilton branded kids notebooks for Italy’s young and loyal fans. The new Dinosaur and Dinomania themed notebooks are printed and produced by, licensing partner, leading paper goods manufacturer Blasetti.
300,000 units have been distributed nationwide of the special limited edition collection, which is currently being offered in 2000 stationary stores throughout Italy.
The colorful animated covers feature pictures taken from a special style guide with the same title, inspired by the adventures of Geronimo Stilton on Meteor Island, the place where dinosaurs never became extinct. The notebooks are intended for kids personal and school use, as well as, for games and research when joining their favorite mouse journalist on great adventures.
Derived from an idea by Elisabetta Dami, Geronimo Stilton is the character for whom Atlantyca Entertaiment manages international publishing rights as well as the global animation and licensing rights for the IP. The Geronimo Stilton book series, published in Italy by PIEMME publishers, has become a global phenomenon with over 161 million books sold worldwide and threek animated series co-produced with Rai Fiction and distributed in over 130 countries.