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First The Voice Café Opens Its Doors in France

First The Voice Café Opens Its Doors in France

The very first The Voice Café opens its doors in France.

Located in AuShopping V2 near Lille, the 600m2 cafe immerses guests in the world of the TF1 show, The Voice: La Plus Belle Voix, produced by ITV Studios France. It features all the signature elements of The Voice, including the show’s iconic red chairs.

In The Voice Café, guests can dive into the musical universe of The Voice during a meal or a drink with friends. Visitors can enjoy live music, talent shows, acoustic nights, karaoke, and more. The café features five karaoke rooms and even pre-selection opportunities for aspiring talent to audition for the next show on TF1.

Yann Geneste, Director of TF1 Business Solutions said: “We are proud to launch the first ever The Voice Café in France, an original concept based on one of the most recognized and appreciated program brands. This project, which combines dining and entertainment, will allow everyone to immerse themselves in the musical and festive world of The Voice. We are convinced that this new premium offer, developed with our partners Genco and ITV Studios, will attract a wide audience and becomes an example in experiential dining.”

Thierry Lachkar, President of ITV Studios France added: “Since 2012, The Voice has entered the hearts of the French. It has become much more than just a TV show; it has become a cultural reference that brings together millions of families around a shared passion for music and talent. I am extremely proud to see our programme evolve so innovatively and to imagine a place where music and dining fuse to create an immersive experience, plunging customers into the show’s universe. It’s a truly brilliant and bold idea, and we are proud to work with the TF1 and The Voice Café teams on this ambitious project!”

The Voice Café is a collaboration between TVC Live, TF1 and ITV Studios France.
The Voice Café opens daily from 11AM to 11PM and is located at AuShopping V2 in Villeneuve-d’Ascq. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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