Fanattik signs with Asmodee
Fanattik, the award-winning gift and collectibles licensee, has announced it has signed a multi-territory three-year licensing deal with Asmodee Entertainment, one of the biggest board game companies in the world.
The licensing agreement covers some of Asmodee’s biggest titles including Legend of the Five Rings, Twilight Imperium, Arkham Horror and Ticket to Ride, a board game that has sold over 10 million copies alone.
The Fanattik ranges will be supplied to leading pop culture retailers throughout the UK, Europe and beyond.
“Tabletop gaming was already a growth area pre-pandemic, when lockdown hit demand went through the roof and continues to remain high for related product. We believe we are best in class when it comes to fan-focused gifts and collectibles, so Asmodee as a market leader, is a natural partner for us and the retailers we supply.” Anthony Marks, M.D Fanattik.
“Anthony and I were of the same mind when we first started talking at BLE 2021.” Says Asmodee Entertainment Licensing Manager, Alexander Thieme. “Fanattik’s products are both creative and of a high quality that comes at reasonable price points. When we honed in on the brands we ended up with a wider selection to offer Retailers a brand spectrum. I’m delighted that we can finally announce our cooperation now and I can’t wait to see the products coming from it.”
Fanattik is a licensee for some of the biggest film and video game studios in the entertainment world including Konami, Hasbro, Universal Studios, Bethesda, Capcom, Paramount Studios, Microsoft and many others. The company also creates exclusive product for retailers with DTR licenses as well as being a distributor for gift ranges featuring Star Wars and Marvel.