Digital Social Experiment as PIXELYNX Teams Up with Black Mirror and Banijay Brands
PIXELYNX, the interactive platform, announces a collaboration with Banijay Brands, the commercial arm of media and entertainment powerhouse, Banijay, for hit series Black Mirror. Together, PIXELYNX and Banijay Brands will launch a series of digital experiences that bring the Black Mirror series to life in new ways.
PIXELYNX and Banijay Brands invite you to embark on an astonishing journey into the digital unknown, as they unveil a series of immersive experiences that will plunge participants deep into the enigmatic world of Black Mirror over the course of a series of seasons that will evolve, hosted on the newly created Re-Up Platform, a digital hub to experience the partnership.
“Black Mirror is acclaimed for its thought-provoking episodes that offer a dark and insightful commentary on the societal impacts of technology, predicting many aspects of the future we now live in. Our goal is to bring this twisted universe to life for the superfans who want to experience a new layer of the world. Re-Up is an exciting new product we have developed for the Black Mirror IP. We are honored to share this project with the world at a time when we may need more help than usual to smile, welcome to the club. ” – Inder Phull, CEO of PIXELYNX
“Black Mirror is a unique brand and it fits seamlessly into PIXELYNX’s digital ecosystem, for an innovative and interactive experience that will bring the series to life for fans. We always want the best partners to work with our IP, and PIXELYNX is leading the way in this field, with a strong track record of delivering projects at the forefront of technology and entertainment,” Owain Walybyoff, Chief Commercial Officer, Banijay.