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Difuzed and Motorsport Network Launch Joint Venture

Difuzed and Motorsport Network Launch Joint Venture

Motorsport Network has partnered with leading licensing company Difuzed BV to launch a new apparel line and business division: Motorsport Collection B.V.

The first project under the joint venture will be the launch of the Motorsport Collection product line, which will include apparel, accessories and headwear. The first release of the apparel line will be launched at Motorsport Network’s online marketplace ASI Connect in March.

With 20 years of experience in the lifestyle product business, Difuzed BV brings a wealth of knowledge to the new Motorsport Network division with design-led product development. The company has a strong understanding of building the bridge between a brand and its audience to provide not only lifestyle products that epitomise quality and innovation but appeal to the fanbase. Big in the gaming and entertainment sectors, Difuzed’s current brand partners include: Marvel, Disney, Playstation, Xbox and Nintendo, as well as the big retailers Inditex and H&M.

Gustavo Antonioni, COO of Difuzed BV said: “As part of our strategic growth, we are looking for partnerships that compliment and strengthen our business. Given the opportunity to create a business in collaboration with Motorsport Network and their vision of a global digital portal for car and racing enthusiasts, it was only natural that we bring our expertise in design-led product development and manufacturing into the automobile and motorsport worlds to create a brand that is jointly owned by Motorsport Network and Difuzed BV. The Difuzed BV/Motorsport Network partnership is exactly the sort of marriage we are looking for as it capitalizes on our combined strengths.”

Oliver Ciesla, COO of Motorsport Network said: “We are excited to launch a bespoke fashion line designed for motorsport fans and car lovers and extremely pleased to have Difuzed BV by our side. More than 50 million people that share the passion for racing, motorsport tradition and exceptional cars are following us on one of our digital channels every month. Our collections want to express a lifestyle of speed, strength and courage and we want to offer motorsport fans an opportunity to express their passion also through fashion. But our product launch is only the first step of this joint venture and we look forward to working closer with Difuzed BV moving into the future as we establish the Motorsport Collection business.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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