De Rigo launch Gap branded Frames and Sunglasses
De Rigo, one of the world’s leaders in the eyewear industry, has announced a licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the United States, Canada, Mexico and Brazil.
Founded in 1969 in San Francisco by Donald and Doris Fisher, Gap is a leading casual lifestyle brand in the USA. The brand embodies modern American optimism, and its style is admired around the globe for transcending generations and ages, offering timeless, versatile essentials for every occasion.
The agreement with De Rigo, brokered by IMG, marks a significant step in the evolution of Gap’s lifestyle concept through eyewear with a collection for men, women and children. The collection will reflect Gap’s values of producing elevated, well-made and responsibly produced products that define the brand and its seasonal offerings.
The first Gap eyewear collection is scheduled to be launched in 2022 and will be distributed through De Rigo’s sales network and in select Gap specialty stores.
“We are excited and proud to announce our new partnership with Gap. With an en-vogue product offering at an affordable price that appeals across the board to consumers of different ages, Gap fits perfectly into our portfolio and represents an important step for De Rigo in its development plan in the Americas”, commented Michele Aracri, Managing Director of De Rigo Vision.
“Partnering with licensees such as De Rigo gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” said Adrienne Gernand, SVP of Gap Inc. Strategic Alliances & Licensing, Franchise, Global Real Estate, Store Development.