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Dansko Expands Its Offering with a New Line of Women’s Comfort and Support Socks­­­

Dansko Expands Its Offering with a New Line of Women’s Comfort and Support Socks­­­

Dansko has extended into a new line of women’s lifestyle performance socks through a licensed partnership with American sock manufacturer Fox River Mills. LMCA, Dansko’s strategic licensing agency, managed the partnership

“We are excited to introduce a new line of Dansko women’s performance socks to the market,” said Dansko CEO Jim Fox. “Supporting Dansko’s mission to ‘improve the quality of people’s lives through our products,’ our partnership with Fox River Mills, a company with a long history of creating high quality products, brings the quality, comfort, and performance our customers have grown to expect from Dansko clogs and shoes to women’s socks.”

Brad Ballentine, CEO of Fox River Mills, added, “Dansko has a reputation for superior quality, support, and all-day comfort, and we are proud to partner with them for a sock line offering that is crafted with those same attributes in mind.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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