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Dan Appleby Joins Character World

Dan Appleby Joins Character World

Character World Brands has appointed Dan Appleby as new Sales Director EMEA effective immediately. All sales functions within the business will report to Dan and he will be instrumental in supporting continual growth into new markets and in strengthening our business both directly and with our distribution partners. 

Dan brings years of experience in sales, homeware, licensing, and a proven track record with retailers where we continue to focus our investment to service to the highest possible standards.

James Walker, CEO Character World Brands “We are thrilled to have Dan join us at such an exciting time. This now completes our fantastic leadership team and I look forward to working with him and utilising the great experience he brings us, at retail. We believe Dan’s leadership skills and expertise will be instrumental in taking Character World Brands to the next level.”

Dan added, “I am excited to be joining Character World Brands and to lead the sales team to further success. I believe that my experience in sales management, along with my knowledge of the homewares and retail landscape, will be a valuable asset to the company.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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