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Crunchyroll Crosses Four Million Subscribers

Crunchyroll Crosses Four Million Subscribers

Crunchyroll, the popular anime brand, has surpassed the four million subscriber milestone in January and now has 100 million registered users. The company announced three million subscribers and 70 million registered users in July 2020. The UK is among the top five countries with the highest number of subscribers.

Daily premium active users are watching 100 minutes a day on Crunchyroll – this has grown from 85 minutes a day in 2019. In addition, as of summer 2020, premium subscribers have watched more than 35 billion minutes of content in the past year. 

The brand is also announcing a deal today with Idris and Sabrina Elba in conjunction with Idris’ Green Door Pictures and Sabrina’s Pink Towel Pictures, to develop “Dantai” (working title), a dark fantasy animated series for Crunchyroll’s global anime audience of more than 100 million registered users. Idris and Sabrina Elba will serve as executive producers. 

“For more than a decade, through anime and anime-inspired Originals, Crunchyroll has been leading the charge for the popularisation of adult dramatic animation and we are fast becoming the epicentre for the next generation of animation fans, as is evidenced by our incredible growth in registered users and subscribers,” said Joanne Waage, General Manager, Crunchyroll.  “Gens Y and Z have experienced superhero fatigue and are hungry for the new stories and ideas that our creators tell. This development deal with Sabrina and Idris Elba is another example of how we’re working with best-in-class partners to bring in new audiences and tell fresh and compelling stories through a medium that transcends genres and generations.”

Currently in development, the Afro-futuristic science fiction series will be set in a city where the rise of biotechnology has created an ever-widening gap between the haves and have-nots. Two rising stars from either side of this divide are pitted against each other in a story that will ultimately explore equality and kinship within a corrupt society.

“We’re thrilled to be collaborating with Idris and Sabrina to develop this anime-inspired sci-fi epic,” said Sarah Victor, Head of Development, Crunchyroll. “It is a privilege to work with such talented, creative partners and we look forward to bringing this exciting project to life.”

Elbas said; “We’re really excited to be announcing this deal on our first anime. We’re both fans of the genre and see a huge opportunity to create something unique for a powerhouse like Crunchyroll. The story of ‘Dantai’ is our first collaboration as producers together and is one that is close to our hearts.”

This project will complement Crunchyroll’s robust library of more than 1,000 titles and 30,000 episodes, available to fans in more than 200 countries and territories. Crunchyroll currently has more than 100 million registered users, four million subscribers and over 50 million followers across social media. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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