Chupa Chups Teams with Korean fashion company Romantic Crown
The most popular lollipop brand Chupa Chups, famous for its vivid, iconic, and eye-catching logo designed by Salvador Dalí, has teamed up with the Korean fashion company Romantic Crown, to develop a delicious collection of apparel and accessories for young adults.
Romantic Crown is a trendy brand renowned for its street mood based on a unique and classic sense of colors, and characterized by presenting fashion and an ideal lifestyle for romanticists, with an open and cheerful angle far from ordinary life. Chupa Chups is well known for its vibrant colours, delicious flavours, amazing artworks and forever fun philosophy, bold and positive attitude. Two different but complementary styles with the same attitude towards life. A perfect match!
The collection perfectly reflects the identity of both brands. Checked, striped or basic prints on jackets, hoodies, jumpers, hats, bags, key rings…with the signature and style of RMTC while always prominently featuring the Chupa Chups icons in retro mood. The union of the two brands makes the product casual and classic at the same time.
Marta Ballesteros, Licensing Area manager, says: “We are very happy with this collaboration. Romantic Crown is a unique partner that has succeeded perfectly in catching and mixing the identity of each brand, combining and harmonizing Romantic Crown’s classic and sophisticated mood with Chupa Chups’ famous brand icons”.