Chupa Chups and La Menorquina Celebrate 80th Anniversary
The famous Spanish ice cream company La Menorquina celebrates its 80th anniversary by launching a collection of unique and innovative ice creams with some of the most iconic Spanish household brands.
One of the popular brands selected is the famous lollipop brand Chupa Chups.
Two ice creams have been created for Chupa Chups; the first is a delicious lollipop bonbon with strawberry ice cream and a white chocolate cover sprinkled with caramel chips. The second is a surprising fresh strawberry and orange sherbet, with a lemon top and cola flavored popping candy. They are already on sale in La Menorquina’s mass distribution and out of home channels throughout the Spanish market.
Marta Ballesteros, Perfetti Van Melle’s Licensing Area Manager and F&B specialist commented: “Teaming up with La Menorquina was a no-brainer, we are proud to be a part of the celebration assortment of this traditional leading Spanish ice cream company. The range brings instant excitement to the ice cream aisle and it’s perfectly aligned with our fun and tasty brand experience. Working with La Menorquina was easy, because both parties were aligned to make sure that the novelty products delivered on quality and experience to delight La Menorquina consumers and Chupa Chups fans.”