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Chinti & Parker and Fabacus Launch Digital Product Passport Pilot

Chinti & Parker and Fabacus Launch Digital Product Passport Pilot

Chinti & Parker, the British luxury knitwear brand, announces the launch of its first collection featuring Digital Product Passports (DPP).

The DPP initiative, facilitated by leading technology provider, Fabacus, allows customers to access detailed information about the materials used, the production process, and the environmental characteristics of each garment. This also allows Chinti & Parker to play an active role and further integrate into the process of their products by authenticating the information being published to the consumers. By scanning a QR code on the product label, customers can gain insights into the sustainability credentials of their purchase, empowering them to make conscious decisions that align with their values. To elevate the experience, customers can also sign up to receive exclusive gifts, including cashmere care sets and discount codes.

The first product range from Chinti & Parker to feature the DPP technology will be an exclusive Peanuts™ capsule collection. The SS24 Peanuts collaboration not only showcases Chinti & Parker’s playful signature style but also embodies their dedication to environmental responsibility. Featuring designs infused with the charm of Snoopy and the Peanuts gang. Set to debut on Earth Day, April 22nd, this innovative initiative marks a significant milestone in Chinti & Parker’s commitment to transparent shopping practices. Providing customers with unprecedented insight into the product’s journey, with Fabacus tracking approximately 100 data points from creation to consumption, or as co-founder and CEO Rachael Wood likes to refer to as ‘from Goat to Garment’.

As the fashion industry continues to evolve, Chinti & Parker remains committed to leading the way with innovative solutions that prioritise the planet and its people. By embracing a sustainable mindset and transparent shopping practices, the brand invites customers to join on their journey towards a more sustainable future.

The partnership between Chinti & Parker and Peanuts was brokered by WildBrain CPLG.

Rachael Wood Co-Founder and CEO of Chinti & Parker

“Launching our Digital Product Passport initiative is a pivotal moment for Chinti & Parker. It’s a bold step towards a more transparent and sustainable future in fashion. By providing our customers with unprecedented access to the journey of each garment, we empower them to make conscious choices that align with their values. We’re delighted to launch this initiative with our new Peanuts collection. This programme not only reflects our commitment to transparency but also reinforces our dedication to environmental responsibility. We’re redefining what it means to shop with purpose.”

Andrew Xeni, Founder & CEO of Fabacus

“Our collaboration with forward-thinking brands like Chinti & Parker exemplifies our commitment at Fabacus to redefine the future of fashion and retail, with sustainability at the heart, using our technology to craft new, engaging, and innovative channels for consumer interaction. Through this execution we are keen to demonstrate the ways in which consumer products companies can share information presented to the consumers that they have told us they want to see. In turn, by harnessing the power of this deep product data, we hope to foster more transparent, responsible, and connected experiences for brands and consumers alike, whilst bringing visibility to all stakeholders. We’re incredibly excited to see this collection come to life.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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