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China’s First Peppa Pig Play Café Opens in Hangzhou Binjiang Yintai Shopping Center 

China’s First Peppa Pig Play Café Opens in Hangzhou Binjiang Yintai Shopping Center 

Global play and entertainment company, Hasbro, Inc. had announced that China Leisure Development Co., (CLDC) will open the first Peppa Pig themed play café-Peppa Pig Play Café on the 3rd floor of Hall B in Binjiang Yintai Shopping Center. On its grand opening day of 2nd September, 2022, it immediately becomes a new landmark for the parent-kid community in Hangzhou and a new fun and engaging Play Café attraction among the youth parent generations.

Peppa Pig Play Café consists of 1,100 square meters with six immersive Peppa Pig settings that integrate themed dining and over a dozen play attractions, targeting kids aged 2-5 and their families. The Play Café is themed to the beloved preschool IP brand – Peppa Pig, which is composed of six classic scenes in Peppa Pig’s world: Potato City, Forest, Grandpa Pig’s Garden, Rebecca Rabbit’s Burrow, Train and Peppa Pig’s Family House. With fun dining experiences, the Play Café allows guests to take a break from play and indulge in delicious food to refuel, while feeling like they’re in the world of Peppa. Inside the play café, guests can meet & take photos with Peppa and George, as well as live chat with Peppa on the screen at their dining booth.

The Play Café also offers guests to experience Peppa Pig’s favorite things to do: jumping in muddy puddles, dressing up in the wardrobe at the Clubhouse, going down the spinning slide to the Duck Pond, digging and growing vegetables in Grandpa Pig’s Garden, and best of all, celebrating a birthday in Peppa Pig’s Family House!

“We are excited to be teaming up with Hasbro to bring the beloved Peppa Pig brand to the China market in a Play Café format. With recent policy changes in the education sector, we see a shift in consumer spending towards kids entertainment while shopping malls are looking for replacements for anchors vacated by large education institutions. The Play Café format, where kids can play while their family members can relax and enjoy a meal, has been growing in popularity and we see tremendous opportunity in this space,” explains Linda Dong, President of China Leisure.

“Peppa Pig is such an adored brand among pre-schoolers and their parents, so we are thrilled to be bringing this type of immersive, play experience to Peppa fans in China with our partner China Leisure Development,” said Matt Proulx, Vice President, Location Based Entertainment at Hasbro, Inc. “The new Peppa Pig Play Café is going to enable play amongst families all while building memorable dining experiences in the very lovable Peppa way. This experience is a great illustration of what we’re always trying to do with our Brand Blueprint strategy – find more and meaningful ways for fans and families to experience our brands.”

China Leisure Development Co., Ltd. is a Hong Kong company dedicated to developing and managing world-class leisure experiences and projects in China including family entertainment centers, theme parks, water parks and resorts.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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