Chefclub and Samsung TV Plus Launch Fast Channel
Chefclub, the world’s leading eatertainment digital brand, has announced it has entered a major OTT agreement with Samsung TV Plus to launch a FAST channel in France and Switzerland. The game-changing deal will pave the way for the No.1 global cooking brand to extend its reach into AVOD streaming for the first time.
A standalone, advertiser-supported Chefclub channel is now available on Samsung TV Plus in France and Switzerland. The Chefclub channel was launched in December 2021 with 50 hours of existing Chefclub content, with 10 hours of new content to be added every month. Samsung TV Plus is free TV and comes pre-installed on all 2016-2022 Samsung Smart TVs. It is also available for download from the Google Play and Galaxy Store on select Samsung Galaxy smartphones and tablets, offering viewers instant access to Chefclub along with an ever-growing number of free channels across multiple genres including news, sports and entertainment.
Antoine Chotard, leading Business Development for Samsung TV Plus France, commented, “With innovative storytelling, Chefclub has invented a unique and inclusive concept. Samsung TV Plus is proud to be the launch partner of their new FAST channel and to bring Chefclub‘s original content to our French & Swiss audiences, directly to Samsung Smart TVs and Samsung Galaxy smartphones with Samsung TV Plus.”
Thomas Lang, CEO and Co-founder, Chefclub, commented, “Now in our sixth successful year, Chefclub has ambitious plans to extend our brand and enrich the experiences of our 100 million followers beyond social media. In our home market of France, a dedicated channel on Samsung TV Plus is a great way to further support our successful digital channels and is a testimony to our high-quality production.”
Chefclub’s expansion into OTT streaming comes on the heels of its move into linear TV with the animated series Chefclub Friends (52 x 11, TBC), an action-comedy edutainment series in development for 5 to 7 year olds. Starring the popular animated mascots from the Chefclub Kids digital platform, Chefclub Friends follows intrepid kitchen enthusiasts Maurice, Lola, Carlton, Colette, Elvis, and the Kikitos as they set out to discover the world with their eyes and their taste buds. Their roadmap? A passion for cooking and a curiosity as big as their appetite!
Chefclub is currently the No. 1 cooking brand in the world on social media with an unparalleled level of success since its launch in 2016: 100 million followers and 2.5 billion global views a month; five themed channels (Original, Kids, Light & Fun, Daily and Cocktails); licensing agents in the UK, Germany, Spain, Portugal, Italy, China, and Benelux; a D2C and D2R consumer product business; a publishing division with 700,000 books sold to date; and two Licensing International Awards for Best Digital Brand in France (2019) and Germany (2021).