Character.com and Paramount Partner for PAW Patrol
Character.com has partnered with Paramount Consumer Products & Experiences to bring you a new collection of swimwear, clothing, and accessories featuring all of your kids’ favourite characters from PAW Patrol, created by Spin Master Entertainment.
For the launch, Character.com has also joined with The Swimming Teachers’ Association (STA), a national governing body for swimming and an educational charity, to create new stop motion content featuring STA approved commentary on the importance of swimming and swim safety! This also aligns perfectly with STA’s own PAW Patrol swim awards programme, which has been launched this month in partnership with Paramount.
There is also new lifestyle photography, and there will be social competitions and paid support across parent-focused platforms.
Karen Hewitt, Buying Director at Character.com says “We’re thrilled to partner with Paramount and join with STA to bring parents and kids a fun and safe way to enjoy the water this summer. Our PAW Patrol Aqua Pups collection allows kids to express themselves with confidence and energy, just like their favourite characters.”
Venetia Davie, Vice President, Consumer Products, UK & Ireland at Paramount said: “We are extremely happy to be partnering with Character.com and STA to create a truly integrated marketing campaign that utilises the power of three powerhouse brands. The new collection of PAW Patrol-inspired swimwear, clothing, and accessories alongside the swimming programme will help young swimmers build water confidence that lasts a lifetime.”
Zoe Cooper, STA’s Commercial Director, said: “We are very excited to be partnering with Paramount with the launch of our new PAW Patrol swim awards series, and the new Aqua Pups branded swim accessories from Character.com fit perfectly with our swimming audience – we especially love the innovative new towel bag! As a charity dedicated to the teaching of swimming, working with Paramount and Character.com, who have a highly engaged parent audience, will help to channel our water safety messages this summer and raise further awareness of the importance of learning to swim.”