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Bulldog Licensing Announces Major Care Bears Toy and Gift Deal

Bulldog Licensing Announces Major Care Bears Toy and Gift Deal

Heathside Trading Ltd to Develop Mini-Figures, Keyrings, Drinking Bottles – and More!

Independent licensing agency Bulldog Licensing, which manages UK licensing for Care Bears™ on behalf of Cloudco Entertainment, the owner of the Care Bears franchise, has announced a major new deal for the much-loved property in the UK & Benelux.

Heathside Trading Ltd, which specialises in branded toys and games, collectibles, drinkware, and gifts, will be offering a wide range of Care Bears collectibles, including mini figures, 2D keychains, 3D bag clips, collectable chocolate, bobblehead figures, and die cast figures.

Heathside Trading Ltd is an important addition to the Care Bears licensing programme, managed in the UK by Bulldog Licensing. Founded in 2006, Heathside specialises in the purchase and sale of branded merchandise across a wide range of categories. Today, the company is renowned for its quality merchandise and distribution capabilities, making it the preferred partner for many major brands.

In fact, Heathside’s major product categories include, but are not limited to, toys and games, homeware, stationery and books, and health and beauty products. The company has established access to markets in the UK, Europe, and further afield.

The new Care Bear lines will employ designs inspired by the iconic Care Bears rainbow colours and characters, along with the brand’s uplifting messages of love, caring, and friendship, which resonate with fans worldwide.

Aimed primarily at the Kidult market, the line will be launching at gift shops, toy shops, and online with a limited range in Q4 2024 and the full range in Q1 2025.

The deal was brokered on behalf of Heathside by Kirsty Guthrie of KJG Limited.

More than forty years after first appearing on greetings cards and inspiring a plush range, Care Bears continues to demonstrate remarkable growth. In 2024, the brand maintained its upward trajectory, achieving significant retail success across multiple categories – from plush toys to apparel, accessories and homewares. This has solidified Care Bears as a must-have brand in the UK, appealing broadly to its multi-generational fanbase.

Max Nelson from Heathside Trading Ltd, says: “It’s been a real privilege to work with a brand that is known and loved by so many generations – and still attracting new fans: its characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in. We’re looking forward to a great response to this range from Care Bears fans of all ages.”

Charlotte Payne, Director of International Licensing from Cloudco Entertainment, says: “This is another big win for the Care Bears licensing programme: a range of appealing, fun products from a respected company that perfectly captures the joy and vibrancy of the property. The unique appeal of these products also resonates deeply with our collectors and aligns with our strategic goals to expand the category. We’re delighted to be working with Heathside Trading and are excited about the new opportunities this partnership brings to our fans and collectors alike.”

Bulldog MD Rob Corney adds: “Momentum behind the Care Bears brand just keeps ramping up! Heathside Trading has done a great job of bringing this positive, fun property to a diverse selection of toys and gifts with strong multi-generational appeal. I’m sure consumers – and retailers – will welcome these new ranges with enormous enthusiasm.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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