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Boat Rocker & Simba Dickie Team for Dino Ranch

Boat Rocker & Simba Dickie Team for Dino Ranch

Boat Rocker has announced that Simba Dickie Group GmbH – one of the top five toy manufacturers in Europe – has signed a licensing deal for Dino Ranch, as the preschool hit continues to rapidly expand its global footprint. 

The product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights include foot to floor ride-ons, scooters, school and kitchen large role-play sets, pocket money toys– such as bubbles, magnetic drawing boards, glow in the dark sets and a light projector – and seasonal products including buckets, spades and sand toys. 

Germany’s Simba Dickie Group GmbH –plans to launch its new ranges from SS23 across the UK & Eire and EMEA, including France, Iberia, Italy, Benelux, the Nordics, CEE and GSA. 

Dino Ranch continues to be a ratings hit amongst Kids 2-5 on Disney Jr and CBC, where it premiered in January 2021. Sustaining the number one position in its timeslot on Disney Jr has led to the show being sold to over 170 countries and available in 15+ languages, with Tiny Pop in the UK the latest to come on board. Its unique mash up of dinosaurs and cowboys set in the great outdoors continues to prove hugely popular across all platforms. Series two is currently in production and is set to premiere in the US this summer, including a 22-minute tentpole special.

Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker, said: “We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch. As one of Europe’s leading toy manufacturers, this new deal will further strengthen our international reach, and the Dino Ranch brand. Their expertise will help expand the world of Dino Ranch for our preschool-aged fans, offering additional ways to play which complement our master toy range from Jazwares.”  

“We are thrilled to partner with Boat Rocker Studios on Dino Ranch.  This is a really unique new show for preschoolers and we’re excited to develop this Trrrrific range across our line.” said Werner Lenzner, Simba Dickie Group’s Licensing and Strategic Development Manager

Simba Dickie joins a distinguished list of licensees already saddled up for Dino Ranch, including Master Toy partners Jazwares who are launching their dynamic line across EMEA this summer; Scholastic, whose story and sticker books launched recently in English language territories; Rubies for dress up; Ravensburger for puzzles & games; Character World for bedding and soft furnishings; Immediate Magazine for a standalone magazine; and Kennedy for inclusion in their compilation titles.

Dino Ranch (104 x 11’ 3D animation) is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker manages the global franchise development, including content distribution and consumer products.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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