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Beloved Dutch Bunny Miffy Brings Her Magic to Chicago with a Kurimu Partnership

Beloved Dutch Bunny Miffy Brings Her Magic to Chicago with a Kurimu Partnership

The Joester Loria Group announces Miffy’s first partnership with Kurimu, which brings the loveable Dutch bunny to the cones, cups, and hearts of Chicago fans. Kurimu, the artisanal, flavor-forward and aesthetically pleasing ice cream shop offers creative and unique flavors often with entertainment-based themes. Kurimu is launching a Miffy collaboration, transforming their stores into appreciation hubs of Miffy and her friends from April 20th to October 31st, 2024. Fans will also have the magical opportunity to meet Miffy at the popular locations in Lincoln Park (2668 N. Halsted St. Chicago, IL 60614) on April 20th and in Schaumburg, IL (601 N. Martingale Rd #165 Schaumburg IL 60173) on April 21st

Miffy has become a star in the world of young adult Americans. The appreciation for Miffy’s joy, childhood nostalgia, and innocence grows minute by minute in the US. By bringing Miffy’s aesthetic and personality to Kurimu stores, fans can enjoy the delicious ice cream they know and love, and have an experience with an enchanting Miffy twist. Kurimu will deck out the stores with décor of Miffy and her friends, Miffy-themed ice cream decorations, and exclusive Miffy x Kurimu merchandise, such as adorable and unique tote bags, t-shirts, and pins. The merchandise will be available at the launch, April 20th, in all Kurimu stores throughout Chicagoland.

Created by the renowned Dutch artist Dick Bruna, Miffy’s timeless appeal has charmed generations with her simplicity and heartwarming adventures. Born of a beloved bedtime story tradition between father and son, award-winning illustrator and Miffy creator Dick Bruna has been ‘coloring the worlds’ of readers and viewers with the character for over 68 years. Miffy has grown into a global sensation despite her humble Dutch roots, with over 85 million books sold in more than 50 languages, and broadcast via 70 television stations worldwide. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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