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Bel Licensing announces New deals to cover the US, Japan and Europe.

Bel Licensing announces New deals to cover the US, Japan and Europe.

Bel Licensing has further expanded the licensing program for The laughing cow®/La vache qui rit®, Babybel®, Belcube® and Kiri® brands with a bunch of partnerships across the US, Japan and Europe.

In the US, a brand new deal brokered by Design Plus Licensing with Voilà Vintage, consists in a reissue of one of the most famous The laughing cow® advert using the giclée technique.

In Japan, deals brokered by Copyright Asia, include various Kiri® apparel range designed by Rainbowworks available at Green Parks or Beams and shortly at %psh and soon Belcube® collectible rings with Bandaï.

In Europe, deals brokered direct or by Pink Key Licensing cover various categories from The laughing cow® apparel and underwear ranges by Textiss/Freegun and The laughing cow® and Babybel®  cycling jerseys by Summit Different to The laughing cow® puzzles with Upyaa! and The laughing cow® and Babybel® kids collectibles with Klein Toys passing by The laughing cow® and Babybel® 3D magnets by Albo Trade International without forgetting The laughing cow® and Babybel® costumes with Jadeo.

“We are benefiting from the terrific work done with our licensing agents those past years plus the recent The laughing cow® 100th anniversary in 2021 without forgetting The laughing awarded Corporate Brand of the year 2021 by Licensing International France,” says Patrick Tamburlin, Bel Licensing Manager. “It’s exhilarating to see this acceleration in the number and the diversity of deals for our flaghship brands and our gold nugget ones. 2023 should be at the same level with the addition of new properties in our portfolio such as GoGo squeeZ® or Merkts® in the US and Pom’Potes® in France plus our participation to the France Licensing Day & Licensing International Awards 2023.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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