Beacon Media Group Becomes New Branding of Chizcomm
Beacon Media Group, one of North America’s largest children’s and toy marketing and media agency is the newly branded name of Chizcomm Ltd. and Chizcomm Beacon Media. Under the leadership of Donna MacNeil in Toronto and Kathleen Campisano in New York, the rebrand is an exciting next step in the company’s growth as an integrated, omnichannel marketing and media agency in the lifestyle, entertainment, toy and gaming spaces. Beacon Media Group will umbrella the media and communications arms of the company, which include Beacon Media in New York, and Beacon Communications in Toronto.
Donna MacNeil and Kathleen Campisano will lead the Beacon Media Group through this next milestone, with MacNeil as President of Beacon Communications and Campisano as CMO & GM of Beacon Media. Both Campisano and MacNeil have led strategies and teams through award-winning campaigns for many of the world’s most iconic and successful children’s, entertainment, toy, gaming and CPG brands, both in agency work and in previous marketing leadership roles with companies including Spin Master, Fisher Price, and Barnes and Noble.
With the support of parent company Genius Brands International, Inc., Inc. Beacon Media Group will continue to advance its mission to deliver innovative marketing and media campaigns that meet the demands of an ever-changing consumer landscape.
“New name, new energy, new game as we ramp up into a busy and exciting year ahead,” says MacNeil. “Our history of building great brands with clients is something that we’re celebrating and honoring as we grow. We are proud of our success in kids & family brands and entertainment, and as Beacon, we look forward to growing on that mandate and more.”
“Beacon just makes sense given our commitment to spotlighting brands through dynamic and innovative marketing and media strategies that transcend today’s ever-changing market,” says Campisano. “We know brands, we know audiences, we know media, and we proudly bring those insights, expertise, and creativity to our clients every day. We look forward to what the future holds!”