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Barbie and Bing Win Big at Bologna Licensing Awards

Barbie and Bing Win Big at Bologna Licensing Awards

Bologna Licensing Trade Fair announces the winners across 12 categories.

Now in its fourth year, the Bologna Licensing Awards has chosen the winners from the many entries and awarded excellence for projects from 2019, across pre-school, kids, teen and adult audiences. Special mentions have also been made for retail, fashion, publishing and the Best Property of the Year categories.

Judged by Cecilia Padula, Senior Director Programming Multibrand, ViacomCBS Italia, Federica Pitascio, TV Programming and Marketing Manager, Rai Ragazzi, and Ivan Colecchia, Senior Vice President Global Development, Kidz Global, the awards were this year announced online due to the COVID-19 disruption to trade exhibitions and events.

The Bologna Licensing Trade Fair, rescheduled to take place this month, had to be postponed until next year due to the Coronavirus restrictions. The fair will take place on April 12th – 15th in 2021, with several stories to be announced throughout the year.

The winners of the Bologna Licensing Awards are:

Best Preschool Licensing Project – Capsule Collection Chicco Miraculous

Brand: Miraculous Ladybug Licensor: Zag Studio Agent: Planeta Junior Partner: Artsana and Leolandia

Best Kids Licensing Project for Girls: Barbie by Filippo Laterza for Original Marines

Brand: Barbie Licensor: Mattel Agent: Victoria Licensing & Marketing Partner: Original Marines, Filippo Laterza

Best Kids Licensing Project for Boys: Nerf for Scarpe & Scarpe and Scarpamondo

Brand: Nerf Licensor: Hasbro Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo

Best Teen Licensing Programme: Dragon Ball

Brand: Dragon Ball  Licensor: Toei Animation  Agent: Starbright

Best Adult Licensing Project: Cioccolato Zaini for Barbie

Brand: Barbie  Licensor: Mattel  Agent: Victoria Licensing & Marketing  Partner: Zaini

Best Retail Licensing Project: MTV for AW LAB

Brand: MTV  Licensor: ViacomCBS Consumer Products  Partner: AW LAB

Best Kids Licensed Fashion Project: Pink Panther for Monnalisa

Brand: Pink Panther  Licensor: MGM (Metro Goldwyn Mayer)  Agent: WildBrain CPLG  Partner: Monnalisa

Best Adult Licensed Fashion Project: La Casa de Papel for Diesel

Brand: La Casa de Papel  Licensor: Netflix  Agent: CAA – GBG  Partner: Diesel

Property of the Year: Bing

Brand: Bing  Licensor: Acamar Films  Agent: MDL (Maurizio Distefano Licensing)

Property of the Year, Special Mention: Barbie

Brand: Barbie  Licensor: Mattel  Agent:  Victoria Licensing & Marketing

Best Kiosk Project: DeAgostini Geo Ranger

Brand: Geo Ranger  Licensor: DeAgostini

Best Licensed Publishing Project: Gapchinska for Malia Edizioni

Brand: Gapchinska Licensor: Eugenia Gapchinska Agent: MDL (Maurizio Distefano Licensing) Partner: Malia Edizioni

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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