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Authentic Acquires Iconic Brand Hunter

Authentic Acquires Iconic Brand Hunter
Authentic has announced the acquisition of the intellectual property of Hunter, the progressive British heritage brand famous for its iconic Original Wellington boot.

The Batra Group will become the core licensee for Hunter in the U.K. and continental Europe, responsible for designing and developing Hunter footwear, apparel and accessories and operating Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories. Marc Fisher Footwear will become the core footwear partner for Hunter for the U.S., taking on the brand’s footwear design, wholesale and e-commerce operations.With a 160-plus-year heritage, the Hunter brand has evolved from a rubber boot to the ultimate outdoor lifestyle brand, offering an expansive footwear collection, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments.The addition of Hunter drives Authentic’s strategy of diversifying its portfolio with brands that originate from outside of the U.S. Authentic will tap its global network of category experts and best-in-class operating partners to accelerate the worldwide expansion of Hunter.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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