Atlantyca Secures Deal For Branded Clothing Line
Atlantyca Entertainment has partnered with India’s apparel manufacturing company, EENGN, to produce a line of clothing based on the Geronimo Stilton: The Animated Series. The deal was brokered by leading North American licensing agency, Firefly Brand Management.
EENGN is an apparel manufacturing company located in Tirupur, India dedicated to producing a selection of apparel including T-Shirts, lounge wear, etc. They are also licensed holders of several kids brands and distribute them to brand name stores around India. The company will produce Geronimo Stilton branded t-shirts and pajamas for kids (male and female) ages 4 to 12 years old featuring a variety of the popular characters that include Geronimo Stilton, Thea Stilton, Trap Stilton and Benjamin Stilton.
Products will be available by Spring 2022 through various distribution channels that will include mid-tier, online and independent apparel stores and in large format stores that include Spencers, Arvind Unlimited and India Family Mart. Additionally, consumers will be able to purchase on Amazon, FlipKart, Snapdeal and the thegoat.in
Geronimo Stilton Animated is broadcasting locally on 10 Media Group in Hindi, and currently streams on WOW Kids Network and Amazon locally.
Nandita Durai – Partner of Eengn, noted, “We are very excited to partner with the very popular Geronimo Stilton in India and we are expecting to generate a lot of interest from our vendors and our young clientele. The mix of Geronimo Stilton popular characters on affordable, high quality apparel should be a popular choice.
