Atlantyca partners with tonies
Atlantyca Entertainment has announced that is has partnered with tonies® screen-free audio entertainment systems for children to create audio experiences centered on their globally popular Geronimo Stilton character.
The Geronimo Stilton Tonie, the magnetized figurine, will launch in the North America in Autumn 2023 and include four original audio productions which are being developed by Scholastic, the US publisher of the popular Geronimo Stilton book series. The Geronimo Stilton Tonie is set to share the joy of Geronimo Stilton’s fun adventures, great friendships and wonderful journeys. The audio system includes the Toniebox which works in combination with Tonies, which are hand-painted figures containing stories, songs, and more.
The deal reflects Atlantyca’s continued endeavors to reach young-audiences through new channels, adding audio entertainment as its newest avenue for delivering its characters to exciting audio-focused platforms and its young listeners.
“Geronimo Stilton has been a fabumouse favorite in our household, so we’re thrilled to partner and bring these audio adventures to children across the U.S,” noted Drew Vernon, Marketing Director, tonies USA.
“This is such an exciting partnership for us,” noted Marco Piccinini, Licensing & Agents Manager, Atlantyca Entertainment. “The Toniebox brings characters to life when paired with Tonies figurines and what better way to bring Geronimo Stilton to life to his many young fans! Parents are looking for new and innovative ways to entertain their kids and audiobooks are gaining such great popularity with kids. This new partnership marks a great cornerstone for us and we look forward to working with the Tonies team who are highly-recognized as the leaders in providing the best audio experiences for young children.”
Launched in 2016, tonies® is the original screen-free audio entertainment system designed for children ages 3 years and up. The first-of-its-kind to market, Tonies draws on traditional patterns of tactical play interwoven with on-demand digital content to introduce a world of possibility to imaginative children worldwide. The Toniebox connects to Tonies figures via near-field communications (NFC) technology.