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Asian Origins, Global Reach from Mercis

Asian Origins, Global Reach from Mercis

New partners have signed to celebrate Miffy’s 65th anniversary year.

A limited edition collection has been created by global lifestyle brand Le Sportsac based on world-famous Dutch picture book writer and graphic designer Dick Bruna.  This release is actually Bruna X Le Sportsac and offers not only iconic Miffy designs but also unique designs from his “Black Bear” pocketbook covers.

Miffy X Ledin

This anniversary collection is made with fashionable and energetic young adults in mind. A mix and match between single items with Miffy elements creates positive messages to truly experience the fun of “less is more”.

Ledin is a popular clothing brand with over 200 brick-and-mortar stores in mainland China and their own online stores on amongst others Weibo and Tmall.

Miffy X Eastern Camel

Chinese fashion apparel brand EASTERN CAMEL from Fujian has created a wide apparel and accessories range for infants ,kids and adults.

Over 500+ stores in China is the current brick-and-mortar count and this Miffy collaboration will be targeting the high-end segment of young and modern consumers.

A series of exclusive Miffy stores will be opened in the course of 2020, starting in Shanghai.

Strathberry China

Made famous by its quality design, Spanish high-end leather and the Duchess of Sussex,  Meghan Markel, high-end UK fashion brand Strathberry has created a limited edition Miffy collection.

United in finding beauty through simplicity and clean lines, the beloved Dick Bruna character appears on iconic Strathberry silhouettes.

Signature colour palettes combine to create a playful range both inherently Strathberry and quintessentially Miffy. The Dick Bruna ethos of simplicity and curiosity resonates with the Strathberry approach towards design, where powerful storytelling originates from recognizable shapes and colours and the superfluous is avoided in favour of functionality and clean lines.

Worldwide sales focuses on Strathberry stores, Strathberry online and high end retailers.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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